Your business prospers by using ads to sustainably grow and maintain a strong customer base. As the owner or operator of a small to medium-sized business, you want to make sure that every dollar you spend toward advertising counts.
Here are five benefits you get from using tabletop advertising to spread the word about your business.
Get the Right Exposure with a Permanent, Repetitive Image
Your prospective customers see your ads at mealtime, one of the most opportune moments of the day. As long as they sit at the table, your ad is inches in front of them, giving your business the right kind of visibility.
Furthermore, the patrons at the restaurant table actually pay attention to your ad and absorb its message because their mind is relaxed. Memory retention is at its highest when patrons’ minds are at ease and have the cognitive bandwidth to process the information they see.
One of the main drawbacks of digital advertising is that your ads on digital advertising platforms have a limited shelf life unless you fork over more money. In contrast, table-top ads give you a permanent image because your ad is present on the table for at least two years.
Within that period, you can be sure that prospective customers are seeing your ads as long as the restaurant is open and patrons visit it. The ad images are not only permanent, but they’re solid and high-quality.
Having a permanent image lets you tap into a powerful element of marketing: repetition. The people who see your table-top ads are likely to be frequent patrons of the restaurant.
These customers tend to sit at the same table if they have the option. Therefore, with each visit to the restaurant, they see your ad, again and again, cementing your brand into their psyche.
Spread the Word Cost-effectively
To this day, word of mouth continues to be one of the most effective forms of advertising. When restaurant patrons are seated at a table with friends, family, business associates, or significant others, they’re in conversation mode.
With your ads right there in front of them, your business and the products or services you offer may find their way into the conversation. Having people in your community talk about your business as they break bread is a powerful marketing advantage.
Conventional advertising, such as print, TV and online advertising can be costly. Not so with table-top ads. They deliver all the benefits discussed here at a fraction of the cost of advertising on TV, billboards, social media and so on.
Tabletop ads are a lifesaver for small businesses and start-ups that lack the budget for big dollar ads but still need to get their message out. You can redirect the savings you make on ads toward business growth.
Turn the Tables on Your Competition
Tabletop ads give your business exposure and a permanent image. They also let you harness the power of word of mouth and repetition. Contact us to learn about how to get your message out.
